Local price surveys help Malmstrom families save money Published June 17, 2011 341st Missile Wing Safety MALMSTROM AIR FORCE BASE, Mont. -- With a value proposition of 'You Save, We Give Back,' and a mission to provide military shoppers with quality goods and services at competitively low prices, the Army & Air Force Exchange Service has to work double-time to deliver the savings Airmen have come to expect. Military shoppers trying to squeeze the most out of their dollar have an advantage thanks to the tax-free products they find at the Malmstrom Exchange. The Exchange can save Airmen and their families even more thanks to market price coordinators whose main duty is to compare the prices of top sellers in key categories with local competition at least once a month. "Market Price Coordinators play an extremely important role in the Exchange's day-to-day operations," said Malmstrom market price coordinator Wanda Cummins. "From soda and snacks to washers and driers, we work to ensure that the Exchange's prices are comparable, if not lower, than the competition." Market price coordinators conduct periodic checks at local convenience, liquor and big-box stores comparing Exchange prices on top selling items in each department. The results are then sent to a central pricing team. From there, pre-tax shelf prices are set to be comparable to the competition. Shelf prices are of primary concern because all products available at the Exchange, except for gasoline, are not subject to sales tax.